Proceedings of the 1st International Conference on Demographics and Civil-registration (INCODEC 2021)

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Digital Promotion of Watu Gambir Tourism Village Towards Smart Village Destination in Karanganyar Regency

Authors
Hartatik1, *, Nurul Firdaus1, Abdul Aziz1, Berliana Kusuma Riasti1
1Informatics Engineering Department, Vocational School, Sebelas Maret University, Surakarta, Indonesia
*Corresponding author. Email: hartatik119@staff.uns.ac.id
Corresponding Author
Hartatik
Available Online 10 December 2022.
DOI
10.2991/978-2-494069-53-4_2How to use a DOI?
Keywords
Cashless; Tourism; Smart village
Abstract

Indonesia is one of the countries with incredible tourism potential. Spread from east to west, there are many popular tourist attractions in the country. Regional tourism in Indonesia is also not only known by the locals, but also attracts foreign tourists. However, the tourism promotion strategy in the country today is not yet optimal. This is evident from the many new attractions in the area that have not yet been maximized. Tourists are considered to only know the popular tourist spots. Hence, it needs a platform that can sustain the popularity of tourist spots, one of which is the use of digital promotional media via smartphones. Because many smartphone users now reach 60% of Indonesia’s total population, this effort could be an accurate strategy for the promotion of regional tourism. The purpose of this study is to analyze the marketing aspects and analyze the marketing tactics of Watu Gambir Tourism Village. The research approach was to create observations, interviews, documentation, SWOT research questionnaires, focus class discussions. The results of this study are (a) the market segment is 80% local and domestic tourists, (2) Watu Gambir product marketing strategy is saur -oriented strategy, so it is necessary to prepare and launch tour package products to attract tourists, and create media. good and creative promotion, which is digital promotion.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference on Demographics and Civil-registration (INCODEC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 December 2022
ISBN
978-2-494069-53-4
ISSN
2352-5398
DOI
10.2991/978-2-494069-53-4_2How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hartatik
AU  - Nurul Firdaus
AU  - Abdul Aziz
AU  - Berliana Kusuma Riasti
PY  - 2022
DA  - 2022/12/10
TI  - Digital Promotion of Watu Gambir Tourism Village Towards Smart Village Destination in Karanganyar Regency
BT  - Proceedings of the 1st International Conference on Demographics and Civil-registration (INCODEC 2021)
PB  - Atlantis Press
SP  - 5
EP  - 13
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-53-4_2
DO  - 10.2991/978-2-494069-53-4_2
ID  - 2022
ER  -