Has Website Design using Website Builder Fulfilled Usability Aspects? A Study Case of Three Website Builders

DOI

10.2991/978-94-6463-288-0_45How to use a DOI?

Keywords

usability; eye tracking; website builder; e-commerce

Abstract

The significance of e-commerce is particularly crucial for businesses. The enhancement of sales can be achieved through the contribution of e-commerce. In the current era of digitalization, it is unnecessary for SMEs to develop e-commerce platforms from scratch. Instead, they can opt for affordable website builders to facilitate their online business operations. However, research on the usability of e-commerce utilizing website builders remains limited. The aim of this study is to measure the level of usability of e-commerce using three different website builders. Three e-commerce websites with different types of businesses were designed using Wix, Weebly, and Ecwid as their website builders. Subsequently, the measurement of usability was conducted through both quantitative and qualitative means using eye tracking, utilizing five metrics, namely accuracy, efficiency, satisfaction, ease of use, and learnability and confusion. Based on the usability measurement, it was found that all three websites have fulfilled almost all aspects of usability. The performance outcome, as a measure of efficiency, was determined by calculating the average time taken to complete tasks which for Wix, Weebly, and Ecwid were 9,72 seconds, 11,16 seconds, and 9,69 seconds, respectively. The duration described above is still considered to be rather brief. However, the satisfaction level for the website utilizing wix.com obtained the lowest score of 56,7. Although Wix offers a wide range of designs, if designer create overly complex designs, their customer level of satisfaction may decrease.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Argo Hadi Kusumo
PY  - 2023
DA  - 2023/11/19
TI  - Has Website Design using Website Builder Fulfilled Usability Aspects? A Study Case of Three Website Builders
BT  - Proceedings of the 4th International Conference on Informatics, Technology and Engineering 2023 (InCITE 2023)
PB  - Atlantis Press
SP  - 545
EP  - 557
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-288-0_45
DO  - 10.2991/978-94-6463-288-0_45
ID  - Kusumo2023
ER  -