Mascot Design for the Indonesian Pavilion at World Expo 2020

DOI

10.2991/assehr.k.201202.064How to use a DOI?

Keywords

Mascot, Indonesia Pavillion, World Expo Dubai 2020

Abstract

Mascot is a representation of a brand where the mascot serves as a bridge between the brand and the consumer. Mascot can be the face of a brand and can also communicate the overall brand values. In this research, the writer will design a mascot design for the Indonesian Pavilion at the World Expo Dubai 2020. This research uses quantitative methods, namely literature study, mind mapping, and prototyping. With this research, it is hoped that it will produce a mascot design that is right for the Indonesian Pavilion at the World Expo Dubai 2020.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nadia Mahatmi
AU  - Aditya Satyagraha
PY  - 2020
DA  - 2020/12/03
TI  - Mascot Design for the Indonesian Pavilion at World Expo 2020
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)
PB  - Atlantis Press
SP  - 120
EP  - 125
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.064
DO  - 10.2991/assehr.k.201202.064
ID  - Mahatmi2020
ER  -