Designing Point of Purchase Standing Alone Category Using Visual Anamorphic Techniques for Modern Retails

DOI

10.2991/assehr.k.201202.060How to use a DOI?

Keywords

POP, Standing Alone, Display, Visual Anamorphic

Abstract

Visual with anamorphic technique is a presentation of a projected illustration with a distorted perspective that only functions effectively at certain angles. Street art artists have used this technique by drawing visually on the sidewalks of many cities to satisfy the eyes of the audience. The perspective grid technique is finding in architectural environments to show the accurate impression of building design illustrations. This research will develop anamorphic visual techniques applying to the Standing Alone type Point of Purpose (POP) media, which is common in the modern market. POP will be developed with an experimental approach to raise the possibility that anamorphic visual techniques can be used and function appropriately in the modern market. The goal is to provide novelty to the Standing Alone type POP so that it can continue to exist as a compelling message channeling medium and contribute to the world of Visual Communication Design in the country and the world.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Erwin Alfian
PY  - 2020
DA  - 2020/12/03
TI  - Designing Point of Purchase Standing Alone Category Using Visual Anamorphic Techniques for Modern Retails
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)
PB  - Atlantis Press
SP  - 100
EP  - 102
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.060
DO  - 10.2991/assehr.k.201202.060
ID  - Alfian2020
ER  -