Web Design of TPQ Zahrotul Jannah through Digital Marketing Strategy

DOI

10.2991/assehr.k.220705.001How to use a DOI?

Keywords

Digital Marketing; Advertising; Private Lessons; Islamic School

Abstract

Al-Qur’an Education Park (TPQ) Zahrotul Jannah is an educational institution located in Sidoarjo which has a private Al-Qur’an learning program for all ages with the advantage of flexible time and place. The number of students studying at TPQ has not yet reached the expected target because they do not have advertising media. Based on this, advertising media that has the advantage of being easily accessible and capable of displaying complete, fast and targeted information is needed as a means of promoting TPQ. Digital marketing advertising media in the form of a website was chosen because it has the necessary advantages. To increase the number of website visits through search engines, On-Page and Off-Page SEO optimization techniques are needed.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Rizka Rahma Amalia
AU  - Ernawati Ernawati
AU  - Septianti Septianti
AU  - Abu Amar Fikri
PY  - 2022
DA  - 2022/07/13
TI  - Web Design of TPQ Zahrotul Jannah through Digital Marketing Strategy
BT  - Proceedings of the 3rd International Media Conference 2021 (IMC 2021)
PB  - Atlantis Press
SP  - 1
EP  - 18
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220705.001
DO  - 10.2991/assehr.k.220705.001
ID  - Amalia2022
ER  -