The Effect of Reputation and Academic Service Quality Toward Student Satisfaction

DOI

10.2991/assehr.k.200325.034How to use a DOI?

Keywords

reputation, academic service quality, student satisfaction

Abstract

This study aims to determine and explain the effect of reputation and academic service quality on student satisfaction, at the Interstudi Design College (STDI) in Jakarta. This type of research is explanatory research with a quantitative approach. For reputation with Charles J. Fomburn corporate reputation theory. Measuring service quality according to the theory of Parasuraman & Zeithaml (2012). Continuing customer satisfaction students with the theory of Parasuraman & Zeithaml (2012). The research was conducted at The Interstudi Design College (STDI) with a population of all active student the semester totaling 500 students. Distribution of samples by distributing questionnaires to selected students as primary data and Interviews with STDI leaders. Where as secondary data with literature. The number of samples with the Slovin formula, and the stratifield random sampling method. Technical analysis of data using multiple linier regression. Thus research resulted that. Firstly, Significant effect between reputation on STDI student satisfaction, Secondly, Significant effect between academic service quality on STDI student satisfaction. Thirdly Significant effect between reputation and academic service quality together towards STDI student satisfaction. Reputation must always be maintained and the quality of academic services also so that students get satisfaction. The level of satisfaction students of educational service users is a measure of the success of higher education institution in managing it. So that it is expected to increase the total new students STDI.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sudiharto
AU  - Rosita Anggraini
AU  - Irwansyah
PY  - 2020
DA  - 2020/03/31
TI  - The Effect of Reputation and Academic Service Quality Toward Student Satisfaction
BT  - Proceedings of the 2nd International Media Conference 2019 (IMC 2019)
PB  - Atlantis Press
SP  - 437
EP  - 446
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200325.034
DO  - 10.2991/assehr.k.200325.034
ID  - 2020
ER  -