Instagram and Millennial Generation: #Explorebanyuwangi Analysis

DOI

10.2991/assehr.k.200325.016How to use a DOI?

Keywords

e-Promotion, Instagram, millennial, #explorebanyuwangi

Abstract

One of the unique things of the millennial generation, they allocate more income for travel rather than buying houses, branded goods (fashion), gadgets. The size of the income does not put the desire of millennials to travel any less. e-Promotion is promotional activities through the internet or especially social media that will influence the purchase decision of products and services. The cost needed to carry out advertisements and promotions on the internet and social media is very affordable. This effectiveness is certainly influenced by travel agents from small to large scale to do promotions. Instagram is used as a media platform that provides education and information on many things, including traveling. Instagram features visualizations of various tourist destinations. Millennials and Banyuwangi can collaborate to maximize this potential through the #explorebanyuwangi tagline on Instagram. The author then purpose formulation of the problem; (1) How about #explorebanyuwangi content on Instagram? (2) What are the millennial generation’s preferences for traveling info on #explorebanyuwangi? There are three data collection methods used by researchers (1) Online Survey, (2) Social media observation, literature review & literature study. The results of the study showed 364 thousand hashtag #explorebanyuwangi in the form of photos and videos. Millennials who see #explorebanyuwangi post-claim want (40.3%) and eager (9.7%) to visit Banyuwangi’s natural attractions.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Heidy Arviani
AU  - Ghassani Shabrina Prasetyo
AU  - Vicky Virgiawan Walgunadi
PY  - 2020
DA  - 2020/03/31
TI  - Instagram and Millennial Generation: #Explorebanyuwangi Analysis
BT  - Proceedings of the 2nd International Media Conference 2019 (IMC 2019)
PB  - Atlantis Press
SP  - 180
EP  - 192
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200325.016
DO  - 10.2991/assehr.k.200325.016
ID  - Arviani2020
ER  -