Utilization of UI / UX Design as a Concrete Step in Products Marketing to Break the Middlemen / Wholesaler System at Klampar Batik SMEs (Case Study of CV Bintang Abadi Batik SMEs in Klampar Village)
- DOI
- 10.2991/assehr.k.200325.004How to use a DOI?
- Keywords
- UI / UX design, marketing, Klampar Village, CV Bintang Abadi, Klampar Batik
- Abstract
Batik SMEs Centre of Klampar is a region that produces written batik in Pamekasan Regency which has been passed down from generation to generation. The Pamekasan Regency Government supports the development of Pamekasan Batik through programs initiated by the Pamekasan Regency Government. However, Batik SMEs in Klampar cannot go independently, although being fully supported by the government. This is caused by several factors, one of which is the existence of a middleman or called an intermediary. Therefore, this research needs to designed an applicative and modern marketing system to break the middleman chain of distribution that already have influence in several Klampar Batik SMEs. To break the flow, the UI / UX design system that is integrated with supporting media is being chosen. This research method uses a qualitative approach with interview and observation techniques in the field. The approach in designing the UI / UX designs of Klampar Batik SMEs will take a sampling at CV Bintang Abadi as a case study of making synergycal designs. The location of this research is in Klampar Village, Proppo District, Pamekasan Regency (Madura Island).
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Aryo Bayu Wibisono AU - Aphief Tri Artanto AU - Heru Subiyantoro AU - Miftakul Priyambodo PY - 2020 DA - 2020/03/31 TI - Utilization of UI / UX Design as a Concrete Step in Products Marketing to Break the Middlemen / Wholesaler System at Klampar Batik SMEs (Case Study of CV Bintang Abadi Batik SMEs in Klampar Village) BT - Proceedings of the 2nd International Media Conference 2019 (IMC 2019) PB - Atlantis Press SP - 29 EP - 41 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200325.004 DO - 10.2991/assehr.k.200325.004 ID - Wibisono2020 ER -