Participatory Communication of “Kampoeng Mataraman Jogja” Tourism Village

DOI

10.2991/assehr.k.200325.018How to use a DOI?

Keywords

village tourism, participatory communication, community empowerment

Abstract

The Village Government of Panggungharjo made a concept of village tourism together with BUMDes Panggung Lestari into the concept of an agrarian cultural education tour named Kampoeng Mataraman. In contrast to tourism village (desa wisata), village tourism (wisata desa) further highlights the unique potential of the village both from human resources to the village environment. So that aims at empowering villages by involving the village community Panggungharjo in its formation. The research problem formulation is how participatory communication is in the Kampoeng Mataraman village tourism community group in Panggungharjo village, and the extent of participatory communication in the formation of Kampoeng Mataraman village tourism. The benefits of this research inform the benefits of appropriate participatory communication to village communities as objects of empowerment. This research uses qualitative method. The researcher used the phenomenology paradigm in which this method was chosen because the researcher wanted to know how the views, behaviors and actions of the Kampoeng Mataraman tourism community in an effort to form Kampoeng Mataraman village tourism. The results of the research is that community groups in the village tour of Kampoeng Mataraman were very effective in empowering the community. Moreover, community interest was increasing in participating in the village tour of Kampoeng Mataraman. Participatory communication groups in the Panggungharjo village community are heteroglasia, dialogues, polyphony, and carnivals. Lack of community understanding in media processing becomes a weakness in this Kampoeng Mataraman Village Tourism so that later it will become threats that can harm Kampoeng Mataraman Village Tourism.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ida Nuraini Dewi Kodrat Ningsih
AU  - Muhammad Rizki
PY  - 2020
DA  - 2020/03/31
TI  - Participatory Communication of “Kampoeng Mataraman Jogja” Tourism Village
BT  - Proceedings of the 2nd International Media Conference 2019 (IMC 2019)
PB  - Atlantis Press
SP  - 200
EP  - 218
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200325.018
DO  - 10.2991/assehr.k.200325.018
ID  - Ningsih2020
ER  -