Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023)

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The Parodical Aspect of Television Moving Images: An Integration of Performance and Public Education

Authors
Marsudi Marsudi1, *, Muchammad B. T. Sampurno2, Tri C. Kusumandyoko1, Latif. N. Hasan1, I. N. L. Julianto3
1Universitas Negeri Surabaya, Surabaya, Indonesia
2Universiti Pendidikan Sultan Idris, Tanjung Malim, Malaysia
3Institut Seni Indonesia Denpasar, Denpasar, Indonesia
*Corresponding author. Email: marsudi@unesa.ac.id
Corresponding Author
Marsudi Marsudi
Available Online 19 December 2023.
DOI
10.2991/978-2-38476-152-4_74How to use a DOI?
Keywords
Commercials; Parody; Performance art; Television
Abstract

The ever-evolving world is accompanied by advancements in various fields, including technology, art, and education. The categorization given to the arts poses a challenge, leading to a diminished perception of their significance. Teachers often feel that their comfort does not align with the “unsung hero” label, mainly due to linear thinking closely tied to categorization and comfort. Technology is one of the rapidly progressing fields. It is worthwhile for educators to explore new teaching methods by leveraging one of the ubiquitous technological phenomena in daily life: television commercials. Often considered non-artistic, these commercials showcase complex performance art that can serve as an effective and efficient teaching method for performing arts through their parodic design. The focus of this research is to describe the benefits of television advertisements as a source of art learning. This study employs a qualitative method through various literature reviews related to art education utilizing television advertisements. The findings of this research provide recommendations highlighting the importance of utilizing television advertisements as an effective and efficient means of art education.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 December 2023
ISBN
978-2-38476-152-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-152-4_74How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Marsudi Marsudi
AU  - Muchammad B. T. Sampurno
AU  - Tri C. Kusumandyoko
AU  - Latif. N. Hasan
AU  - I. N. L. Julianto
PY  - 2023
DA  - 2023/12/19
TI  - The Parodical Aspect of Television Moving Images: An Integration of Performance and Public Education
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023)
PB  - Atlantis Press
SP  - 771
EP  - 779
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-152-4_74
DO  - 10.2991/978-2-38476-152-4_74
ID  - Marsudi2023
ER  -