Student’s Technology Acceptance of Technomarketing Tools in Entrepreneurship Activities in Integrated Islamic Boarding School

DOI

10.2991/978-2-38476-008-4_87How to use a DOI?

Keywords

Entrepreneurship Education; Techno Marketing; Digital Business; Islamic Boarding School

Abstract

Entrepreneurship education aims to train students for innovative, brave life skills, an entrepreneurial spirit (rather than an employee mindset), advanced persons, and a higher quality of life. The content of the craft and entrepreneurship classes in entrepreneurship education is aimed at considering’ market insight,’ especially for students to gain financial independence as taught by Islam. Wajak has much promise as the producer of healthy snacks, which are also created by the santri of Darul Ihsan Wajak Islamic boarding school. However, problem identification reveals that these entrepreneurial students do not yet have a promotional strategy through advertising, e-commerce penetration, content marketing, and branding, so the business targets do not have a direction to develop it as a good business venture. The school business unit does not yet have a business unit company digital growth strategy, despite the high potential of surrounding resources. This is why this Islamic boarding school was encouraged by community service in the form of techno marketing and digital business training. This training teaches content marketing & planning, social media optimization, and design technology to provide solutions and achieve sharia-based entrepreneurship education goals that increase independence, sustainability of business units, and nurturing more entrepreneurs. After the training, students are proven to have good technology acceptance due to their high understanding of techno marketing tools (Adobe Maker, Figma and Canva). Students also strongly agree that they will use techno marketing tools very often and master them to support their activities as santripreneur in the digital era.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ika Diyah Candra Arifah
AU  - Achmad Kautsar
AU  - Hafid Kholidi Hadi
AU  - Salma Nabila
AU  - Muhammad Aditia
PY  - 2023
DA  - 2023/03/19
TI  - Student’s Technology Acceptance of Technomarketing Tools in Entrepreneurship Activities in Integrated Islamic Boarding School
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
PB  - Atlantis Press
SP  - 811
EP  - 823
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-008-4_87
DO  - 10.2991/978-2-38476-008-4_87
ID  - Arifah2023
ER  -