Evaluation Strategy Ecoprint Fashion Business by Applying Web-Based Bespoke Tailoring Application: Case Study on “Daun Efek”

DOI

10.2991/978-2-38476-008-4_171How to use a DOI?

Keywords

Daun Efek; Eco-print; SWOT analysis; Web-based Bespokes tailoring application

Abstract

Covid-19 has made changes to the Fashion business run by SMEs. Efforts to stay in business, not only focused on green product innovation but also on being able to carry out digital transformation as a response to the changes of business environment after the pandemic. Daun Efek, engaged in men’s clothes, makes fabrics using the eco-print method then sewn into men’s clothing. The shifting business forces Daun Efek to implement digital transformation by using Web-based Bespoke Tailoring application. This technology give solution to serve customers to conduct online consultations with tailors related to the manufacture of clothing including the selection of materials, types of clothing, making patterns, and fittings. By implementing this application, SMEs need to look at the development of strategies that must be prepared after SMEs carry out digital transformation through web-based bespoke tailoring applications, so the purpose of this research is to develop competitive strategies after using web-based bespoke tailoring applications using SWOT analysis. This research is descriptive and uses data obtained from primary data by observation, documentation, and interviews. The results showed that according to SWOT analysis, Daun Efek can implement an aggressive strategy, such as: developing eco print fabrics with more attractive motifs, focusing on men’s fashion by applying a web-based Bespoke Tailoring application, and increasing participation in exhibitions to increase its publicity. It implies that Daun Efek can use its strengths to capture the opportunities.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - R. A. Sista Paramita
AU  - Imami Arum Tri Rahayu
AU  - Tias Andarini Indarwati
AU  - Muh. Ariffudin Islam
AU  - Riska Dhenabayu
AU  - Dhita Ayu Permata Sari
PY  - 2023
DA  - 2023/03/19
TI  - Evaluation Strategy Ecoprint Fashion Business by Applying Web-Based Bespoke Tailoring Application: Case Study on “Daun Efek”
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
PB  - Atlantis Press
SP  - 1584
EP  - 1594
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-008-4_171
DO  - 10.2991/978-2-38476-008-4_171
ID  - Paramita2023
ER  -