Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)

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The Making of Cinematic Company Profile of Cultural Arts Education Study Program as Information Media and Promotion Strategy

Authors
Setyo Yanuartuti1, *, Nengah Mariasa1, Indar Sabri1
1Universitas Negeri Surabaya, Surabaya, Indonesia
*Corresponding author.
Corresponding Author
Setyo Yanuartuti
Available Online 19 March 2023.
DOI
10.2991/978-2-38476-008-4_185How to use a DOI?
Keywords
Promotion strategy; Information media; Company profile; Cinematography
Abstract

A company profile is one of the most efficient ways for an institution or company to convey comprehensive information about the institution. Cultural Arts Education study program at Postgraduate UNESA, generates a company profile with cinematic features that are engaging to the audience since there is a film’s plot which makes it not monotonous. This study aims to produce an innovative company profile by using cinematic elements so that it may serve as a source of information and study program promotion. The method used in this study was qualitative. The data of this study was gathered through interviews with many postgraduate leaders. The results showed that the process of creating a cinematic company profile video for the UNESA Postgraduate Cultural Arts Education study program involves pre-production, production, and result phases. Company profiles have been produced in a cinematic format and can be utilized as a promotional and informational tool for UNESA’s Postgraduate study program in Postgraduate Cultural Arts Education.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 March 2023
ISBN
10.2991/978-2-38476-008-4_185
ISSN
2352-5398
DOI
10.2991/978-2-38476-008-4_185How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Setyo Yanuartuti
AU  - Nengah Mariasa
AU  - Indar Sabri
PY  - 2023
DA  - 2023/03/19
TI  - The Making of Cinematic Company Profile of Cultural Arts Education Study Program as Information Media and Promotion Strategy
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
PB  - Atlantis Press
SP  - 1713
EP  - 1723
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-008-4_185
DO  - 10.2991/978-2-38476-008-4_185
ID  - Yanuartuti2023
ER  -