Proceedings of the International Joint Conference on Arts and Humanities 2021 (IJCAH 2021)

Building Creative Industries by Bringing Local Potential to Develop Village Community of Economic Independence

Authors
Cindy Veronica1, *, Nina Nur Alfi Aulia1, Dinda Suci Al Aluf1, Amar Khan Ijtihad Mudhaffar1, Arik Susanti1
1Faculty of Language and Art, Universitas Negeri Surabaya, Surabaya, Indonesia
*Corresponding author. Email: cindy.18018@mhs.UNESA.ac.id.
Corresponding Author
Cindy Veronica
Available Online 24 December 2021.
DOI
10.2991/assehr.k.211223.169How to use a DOI?
Keywords
creative industry; catfish; village development
Abstract

Currently, rural communities need economic independence. By having economic independence, rural communities can improve their standard of living to create a prosperous society. With the potential of natural resources as a catfish center village that has not been maximized, the creative industry is an alternative that can help increase the income of the people of Tawangrejo Village, Turi District, Lamongan Regency. Therefore, creative industry training is held to help improve people’s living standards. The methodology is qualitative. In this activity, the village community was given training on three ways of processing catfish into processed catfish floss, catfish sticks, and catfish crackers. In addition, village communities were also given training on marketing strategies through digital media and product branding training. Through this training, the production and marketing of processed catfish products are expected to be carried out sustainably and can penetrate the international market share so that the potential of Tawangrejo Village, Turi District, Lamongan Regency as a catfish center village can be optimized and the welfare and standard of living of the community can increase significantly.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2021 (IJCAH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2021
ISBN
978-94-6239-497-1
ISSN
2352-5398
DOI
10.2991/assehr.k.211223.169How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Cindy Veronica
AU  - Nina Nur Alfi Aulia
AU  - Dinda Suci Al Aluf
AU  - Amar Khan Ijtihad Mudhaffar
AU  - Arik Susanti
PY  - 2021
DA  - 2021/12/24
TI  - Building Creative Industries by Bringing Local Potential to Develop Village Community of Economic Independence
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2021 (IJCAH 2021)
PB  - Atlantis Press
SP  - 969
EP  - 974
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211223.169
DO  - 10.2991/assehr.k.211223.169
ID  - Veronica2021
ER  -