The Effect of Financial Literacy, Financial Technology, and Digital Promotion on Online Purchasing Decisions in the Covid-19 Pandemic Era

DOI

10.2991/assehr.k.201201.234How to use a DOI?

Keywords

Financial literacy, Financial technology, Digital promotion, Online purchasing

Abstract

Covid-19 pandemic has a broad impact on the habits of the community, especially for students and housewives in fulfilling their needs. Government recommendations to comply with health protocols with social restrictions cause them to prefer shopping online. Some factors that are thought to influence online shopping decisions are financial literacy, financial technology, and digital promotion. This study aims to examine the effect of financial literacy, financial technology, and digital promotion on online purchasing decisions in the co-19 era pandemic. This type of research is quantitative research. The research population is the online shopping user community in Surabaya, aged between 20-40 years. The research sample in this study were 110 people consisting of students and housewives. Data collection techniques in the form of questionnaires and tests. Data analysis techniques using multiple regression. The results showed that financial literacy has a partial effect on online purchasing decisions as evidenced by a sign value of 0.001 <0.05, financial technology has a partial effect on online purchase decisions as evidenced by a sign value of 0.013 <0.05, digital promotions have a partial effect on online purchases as evidenced by the sign value. 0.00 <0.05. Simultaneously, financial literacy, financial technology, and digital promotion influence online purchasing decisions as evidenced by a sign value of 0.00 <0.05.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Susanti
AU  - Han T. Hardini
AU  - Moh. D. Bahtiar
PY  - 2020
DA  - 2020/12/03
TI  - The Effect of Financial Literacy, Financial Technology, and Digital Promotion on Online Purchasing Decisions in the Covid-19 Pandemic Era
BT  - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)
PB  - Atlantis Press
SP  - 1382
EP  - 1389
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201201.234
DO  - 10.2991/assehr.k.201201.234
ID  - 2020
ER  -