Maintaining Positive Branding of Regional Heads Amid the Covid-19 Pandemic

DOI

10.2991/assehr.k.201201.178How to use a DOI?

Keywords

Kepala Daerah, Branding, Keberhasilan, Covid-19

Abstract

Regional heads are leaders who face the people directly at the regional government level in Indonesia, in contrast to the President who is geographically distant from the people. The covid-19 attack comes suddenly, there is no long preparation process, if the regional head is unable to handle the Covid-19 pandemic then he will have a negative image by the people. Regional head elections will be held at the end of 2020, if the regional head fails, it is likely that he will not be re-elected in the second term. For those who have been in two periods, they will get a red report card from their people, even though during these two periods they have had programs and policies to bring local government to the welfare of their people. This study aims to reveal the strategy of the regional head to maintain a positive image so that he gets the recognition of the people as a protector and savior of his people for the next life. This study uses the framing method by Erving Goffman to produce data that makes it easier to process and analyze. This research resulted in, first, for regional heads who want to move back to contestation to the second period, so they try their best to gain sympathy for the handling of covid1-9. The incumbent sees this virus disaster as a blessing, an exciting opportunity. Second, in the morning for regions that have been in two periods, they will maintain their positive branding so that the success of these two periods is not erased by the Covid-19 pandemic.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Agus Machfud Fauzi
PY  - 2020
DA  - 2020/12/03
TI  - Maintaining Positive Branding of Regional Heads Amid the Covid-19 Pandemic
BT  - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)
PB  - Atlantis Press
SP  - 1069
EP  - 1072
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201201.178
DO  - 10.2991/assehr.k.201201.178
ID  - Fauzi2020
ER  -