Designing WhatsApp Stickers With Madurese Cultural Identity as a Visual Communication Media to Raise Awareness of Coronavirus Disease (COVID-19)

DOI

10.2991/assehr.k.201201.131How to use a DOI?

Keywords

COVID-19, Coronavirus, Sticker, WhatsApp, Madura, Visual, Communication, Design

Abstract

The increasing number of Coronavirus Disease (COVID-19) cases in Island of Madura, Indonesia is not accompanied by people’s behavior to contribute in preventing its spread, such as not implementing health protocols. Therefore, the public needs to be encouraged to increase awareness about it. The research explores on the method of applying the cultural identity of Madurese and COVID-19 message on designing stickers. For this purpose, we conducted observations and interviews Madurese people and stickers existing studies to understand design problem and literature studies to obtain sources of supporting theories. We used design methods by adapted and developed Brown’s and Ambrose and Harris’s design thinking method to create stickers. Finally, a set of sticker were created to be shared via WhatsApp and could potentially lead to participation and interaction with each other in the Madurese community to raise awareness about COVID-19.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Naufan Noordyanto
AU  - Nugrahardi Ramadhani
PY  - 2020
DA  - 2020/12/03
TI  - Designing WhatsApp Stickers With Madurese Cultural Identity as a Visual Communication Media to Raise Awareness of Coronavirus Disease (COVID-19)
BT  - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)
PB  - Atlantis Press
SP  - 789
EP  - 796
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201201.131
DO  - 10.2991/assehr.k.201201.131
ID  - Noordyanto2020
ER  -