A Research on The information dissemination method of SI Design

DOI

10.2991/iiicec-15.2015.213How to use a DOI?

Keywords

symbol coding; brand characteristics; information dissemination; store identity system

Abstract

Nowdays, Chinese business pay more attention to build their commercial Stores Identity System. In recent years, during the process of the “ Second upgrade of corporate visual image”, academic and business circles focus on how to express the inherent brand ‘s cultural concepts and national characteristic effectively, and how to reflects psychological need of the crowd accurately. use different levels of design symbols coding rules, and get rid of some unnecessary information. Finally they will find the distinctive characteristics of the corporate brand image to enhance the brand culture and competitiveness.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li-Zhen Liu
PY  - 2015/03
DA  - 2015/03
TI  - A Research on The information dissemination method of SI Design
BT  - Proceedings of the 2015 International Industrial Informatics and Computer Engineering Conference
PB  - Atlantis Press
SP  - 951
EP  - 954
SN  - 2352-538X
UR  - https://doi.org/10.2991/iiicec-15.2015.213
DO  - 10.2991/iiicec-15.2015.213
ID  - Liu2015/03
ER  -