Green Products Image in the Perspective of Young Consumers

DOI

10.2991/assehr.k.211206.036How to use a DOI?

Keywords

Green Products; Green Advertising; Green Brand Image; Young Consumers

Abstract

Green products are becoming a trend for the business world to be involved in environmental conservation. However, few studies have examined its effect on corporate image, especially among young people in developing countries. This study provides an overview of the relationship between green products and advertising on green brand image in young consumers’ perspectives. A quantitative approach uses in this study to 100 samples of young consumers. Theoretical and practical support can contribute to this research in expanding the use and campaign of green products.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Irma Ramadhani
AU  - Jeni Wulandari
AU  - Ghia Subagja
PY  - 2021
DA  - 2021/12/07
TI  - Green Products Image in the Perspective of Young Consumers
BT  - Proceedings of the 2nd International Indonesia Conference on Interdisciplinary Studies (IICIS 2021)
PB  - Atlantis Press
SP  - 259
EP  - 264
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211206.036
DO  - 10.2991/assehr.k.211206.036
ID  - Ramadhani2021
ER  -