Participatory Communication for Empowering Urban Farming Families

(Study on Family Business “Prima Flora - Prima Aqiqah” Bandar Lampung City)

DOI

10.2991/assehr.k.211206.025How to use a DOI?

Keywords

Communication Participatory; Empowering; Urban Farmer

Abstract

Urban farmers who have limited land, can function their land in an integrated manner which is commonly known as integrated urban farming. Urban agriculture with this integrated urban farming system has great potential to be developed and has an impact on empowering farming families and the local community. The Integrated Urban Farming business carried out by the Prima Flora - Prima Aqiqoh family business in the city of Bandar Lampung proves this. The business started with participatory communication involving financiers and urban farming families, so that they succeeded in empowering these families and the local community. This study wanted to find out how the communication model for empowering urban farming families in the Prima Aqiqoh – Prima Flora business in Bandar Lampung City. This research was done by conducting in-depth interviews with the family of the owner of the integrated urban farming business (Prima Flora – Prima Aqiqoh / CV Prima Citra Lestari), and workers in the urban farming family business. The results of this study indicate that the participatory communication model is very strategic to empower urban farming families. This participatory communication provides opportunities for communicants, in this case urban farming families, to determine the form of empowerment, as well as with whom to partner. Communicants also have communities, business networks that play a role in providing ideas and support in developing their businesses, so that they are successful and can help empower the local community. The local community, are empowered by their involvement as workers in this business.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Bangun Suharti
AU  - Nanang Trenggono
AU  - Andy Corry W
AU  - Ibrahim Besar
PY  - 2021
DA  - 2021/12/07
TI  - Participatory Communication for Empowering Urban Farming Families
BT  - Proceedings of the 2nd International Indonesia Conference on Interdisciplinary Studies (IICIS 2021)
PB  - Atlantis Press
SP  - 181
EP  - 189
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211206.025
DO  - 10.2991/assehr.k.211206.025
ID  - Suharti2021
ER  -