The Development of Transportation System for Tourism in Mandalika: A SWOT Analysis
- DOI
- 10.2991/978-94-6463-170-8_20How to use a DOI?
- Keywords
- Mandalika Exclusive Economic Zone; an integrated transportation system; strategy
- Abstract
Mandalika is one of several tourist’s destination in Indonesia with the beauty of nature, the variety of cultures as well as the magnificent racing circuit lately. However, the development of this area as a tourist attraction is constrained by the availability of public transportation. Currently rent cars and taxis are dominant transportation toward the area which is costly for the visitors. This study aims to determine strategies in order to develop an integrated transportation system (ITS) in Mandalika. Focus group discussion were conducted in Mandalika, West Nusa Tenggara in November-December 2022 to several key actors involved in the development of Mandalika tourist’s destination. SWOT analysis was applied to identify the strength, weaknesses, opportunity and threats in establishing ITS, while quantitative strategies planning matrix (QSPM) were implemented to define priority strategies to support ITS. The result showed that strengthening the Government Regulation No. 52 year 2014 about Specific Economic Zone is important to support the development of ITS. Moreover, optimizing existing transportation system as well as developing new infrastructures are necessary to create a sustainable ITS. In addition, empowering all stakeholders inclusively for the successful implementation of a sustainable ITS as well as promoting the diversity of Mandalika tourism globally and massively are required to increase the demand for ITS.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Nur Khaririyatun AU - Witono Adiyoga AU - M. Rifqi Tirta Mudhofir AU - Tania Andari AU - I. G. A. P. Mahendri AU - Erni Pratiwi Perwitasari AU - Irwanda Wisnu Wardhana PY - 2023 DA - 2023/06/12 TI - The Development of Transportation System for Tourism in Mandalika: A SWOT Analysis BT - Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023) PB - Atlantis Press SP - 208 EP - 225 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-170-8_20 DO - 10.2991/978-94-6463-170-8_20 ID - Khaririyatun2023 ER -