Hotel Packages for Corporate Tourists as a Business Management Tool

DOI

10.2991/aebmr.k.211118.085How to use a DOI?

Keywords

hotel; consumer segment; business tourism; corporate guests; hotel package; business management tools

Abstract

The purpose of the article is to determine the range of hotel services for corporate tourists as a tool for managing the hotel business in the post-image situation in Russia. In the course of the study, the authors analyze the statistics of the travel and tourism sector, determine the structure of visitors to collective accommodation facilities in Russia by purpose of arrival. The analysis of the segment of corporate tourists as consumers of the hotel services market was carried out, the share of business tourism in the world market of hotel services was determined; revealed the preferences of corporate tourists. The authors proposed a group of indicators of the impact of the development of corporate tourism for hotels, destinations and the local community. The results obtained show that it is advisable to develop new hotel products aimed at corporate tourists, which are a profitable segment and a key competitive factor in the hotel services market.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Olga Mysova
AU  - Tatiana Degtyaryova
AU  - Nadezhda Shcherbakova
PY  - 2021
DA  - 2021/11/29
TI  - Hotel Packages for Corporate Tourists as a Business Management Tool
BT  - Proceedings of the Second Conference on Sustainable Development: Industrial Future of Territories (IFT 2021)
PB  - Atlantis Press
SP  - 479
EP  - 484
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211118.085
DO  - 10.2991/aebmr.k.211118.085
ID  - Mysova2021
ER  -