Innovation Analysis on the Enterprise Marketing Mode in the Background of New Media

DOI

10.2991/iemss-17.2017.292How to use a DOI?

Keywords

innovation analysis, enterprise marketing mode, new media

Abstract

The rapid development and extensive application of new media technology has brought great impact on the Chinese marketing field, but also brought many opportunities for the marketing transformation and expansion. In order to present the basic situation of China's marketing development in the new media environment, this article focuses on the transformation of the marketing idea in the new media environment, the innovation of the marketing platform and transformation development of industry marketing.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xu Zhu
PY  - 2017/04
DA  - 2017/04
TI  - Innovation Analysis on the Enterprise Marketing Mode in the Background of New Media
BT  - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)
PB  - Atlantis Press
SP  - 1599
EP  - 1603
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemss-17.2017.292
DO  - 10.2991/iemss-17.2017.292
ID  - Zhu2017/04
ER  -