Research on Enterprise Brand Innovation based on Strategic Marketing

DOI

10.2991/iemss-17.2017.279How to use a DOI?

Keywords

Strategic marketing, Brand Innovation, Enterprise Finance

Abstract

Brand strategic marketing, as the name suggests, is the enterprise to create, use and maintenance of the brand as the core, in the analysis of their own conditions and the external environment on the basis of the designated enterprise overall action plan. The success of the brand depends on the organic integration of the diversified business elements of the enterprise. From the strategic point of view, this system integration includes four aspects: the product and the market level of the battalion (Capital) level, business system and cultural level of the camps of integration and the organic integration between the above three levels. New 21 century, the new marketing environment, Chinese enterprises should be when its brand Multi-faceted strategic adjustment.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yi Yang
AU  - Long Cheng
AU  - Rui Zhang
PY  - 2017/04
DA  - 2017/04
TI  - Research on Enterprise Brand Innovation based on Strategic Marketing
BT  - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)
PB  - Atlantis Press
SP  - 1524
EP  - 1529
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemss-17.2017.279
DO  - 10.2991/iemss-17.2017.279
ID  - Yang2017/04
ER  -