A Study on the Mobile Media Transmission Mode and the Corresponding Marketing Strategies

DOI

10.2991/iemss-17.2017.265How to use a DOI?

Keywords

Mobile media; Marketing Characteristics; Propagation Model; Marketing Strategy

Abstract

With the development of China's mobile communication technology and the popularity of 4G network, mobile phone begins to shift from a single communication tool to the mass media, and its media functions and spread advantages continue to appear. It has become the product of the combination of communication technology and computer technology. Based on the author's learning and practical experience, this paper first explained the characteristics of mobile phone as a marketing media, and then analyzed the spread model of mobile media, and finally put forward the mobile media business model. Fully grasping the development situation of mobile media and the latest trends has a positive significance for marketing personnel to plan marketing strategies and to explore new marketing model.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Zhifang Qian
PY  - 2017/04
DA  - 2017/04
TI  - A Study on the Mobile Media Transmission Mode and the Corresponding Marketing Strategies
BT  - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)
PB  - Atlantis Press
SP  - 1444
EP  - 1449
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemss-17.2017.265
DO  - 10.2991/iemss-17.2017.265
ID  - Qian2017/04
ER  -