The influence of Adlai silk on the cultural value of Xinjiang

DOI

10.2991/iemss-17.2017.181How to use a DOI?

Keywords

adelais silk; Xinjiang; cultural value; influence

Abstract

At present, the domestic Silk industry on the silk product update research, silk processing technology innovation research, silk manufacturing machinery improvement research are more mature, but on the ring Talim adelais silk mining value and its industrialization research comparison lack of. Based on the study of the strategic operation of silk culture brand and the status quo of Chinese silk enterprises, this paper analyzes the value of taped silk in the Tarim region and its industrialization, and analyzes how the silk culture in the area around the ancient Tarim region can be tailored. The use of industry environment and internal and external environment to choose their own brand culture strategy.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fang Ming
AU  - Zhaoyu Liao
PY  - 2017/04
DA  - 2017/04
TI  - The influence of Adlai silk on the cultural value of Xinjiang
BT  - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)
PB  - Atlantis Press
SP  - 934
EP  - 940
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemss-17.2017.181
DO  - 10.2991/iemss-17.2017.181
ID  - Ming2017/04
ER  -