Proceedings of the 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017)

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Research on Brand Marketing of Tourist Destination in China

Authors
Jungang Jin
Corresponding Author
Jungang Jin
Available Online July 2017.
DOI
10.2991/iemetc-17.2017.109How to use a DOI?
Keywords
Tourism Destination; Brand Marketing; Strategy
Abstract

Tourism destination has become an important object of contemporary tourism marketing. By sorting out some related concepts of tourism destination marketing in China, this paper analyzes the key influencing factors of tourism destination brand marketing and puts forward some countermeasures and suggestions.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
July 2017
ISBN
978-94-6252-382-1
ISSN
2352-5428
DOI
10.2991/iemetc-17.2017.109How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Jungang Jin
PY  - 2017/07
DA  - 2017/07
TI  - Research on Brand Marketing of Tourist Destination in China
BT  - Proceedings of the 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017)
PB  - Atlantis Press
SP  - 525
EP  - 528
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemetc-17.2017.109
DO  - 10.2991/iemetc-17.2017.109
ID  - Jin2017/07
ER  -