Jingdezhen ceramic "old" brand heritage and redesign

DOI

10.2991/iemetc-17.2017.93How to use a DOI?

Keywords

Jingdezhen ceramic, "old", the brand heritage, redesign.

Abstract

In Jingdezhen ceramic research aspects of the "old", personal or based on their own professional and brand design point of view to study, and puts forward specific solutions, hope that through brand design method on the inheritance and development of Jingdezhen "old" have different attempts, that is why the author research this topic.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuchuan Guo
AU  - Yuanyuan Fan
PY  - 2017/07
DA  - 2017/07
TI  - Jingdezhen ceramic "old" brand heritage and redesign
BT  - Proceedings of the 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017)
PB  - Atlantis Press
SP  - 448
EP  - 452
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemetc-17.2017.93
DO  - 10.2991/iemetc-17.2017.93
ID  - Guo2017/07
ER  -