Research on the Cultural Brand Branding Strategy in Fujian Free Trade Area
- DOI
- 10.2991/iemetc-17.2017.57How to use a DOI?
- Keywords
- Free Trade Area, Strategy Research, Cultural Branding, In Localization
- Abstract
Based on the new model of consumer psychology ----- AIGAS model, this paper constructs the cultural brand of FTA in Fujian province. Through the cultural rebirth strategy, the cultural transformation strategy of Taiwan culture marketing mode, the multi-media marketing strategy, Fujian local culture output strategy to build a complete AIGAS brand model, from the strategic height of the image of the Fujian FTA accurate positioning in the process of internal and external communication to maintain a unified and complete brand image of Fujian FTA, Fujian Province to enhance the self- Trade Area, the influence of cultural brand at home and abroad, from the Free Trade Area in Fujian Province to enhance the value of cultural brands to provide assistance
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Juan Guo AU - Wenchao Du PY - 2017/07 DA - 2017/07 TI - Research on the Cultural Brand Branding Strategy in Fujian Free Trade Area BT - Proceedings of the 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017) PB - Atlantis Press SP - 270 EP - 276 SN - 2352-5428 UR - https://doi.org/10.2991/iemetc-17.2017.57 DO - 10.2991/iemetc-17.2017.57 ID - Guo2017/07 ER -