Research on Influence of Online Group-Buying Marketing on the Market

DOI

10.2991/iemetc-17.2017.31How to use a DOI?

Keywords

marketing; network culture; virtual shopping

Abstract

The convenience of the network develops a set of network shopping; sellers sell marketing products through net site that is very common. Before the emergence of the network, the electronic data communication has been adopted by some enterprises as a business approach, but the scope of application is limited, and there are many security issues. The rapid development of the network makes various new business models become possible. With the increment of network usage, the network is playing an increasingly important role in modern life. This article explores the impact of the market about online business.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yating Du
PY  - 2017/07
DA  - 2017/07
TI  - Research on Influence of Online Group-Buying Marketing on the Market
BT  - Proceedings of the 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017)
PB  - Atlantis Press
SP  - 151
EP  - 154
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemetc-17.2017.31
DO  - 10.2991/iemetc-17.2017.31
ID  - Du2017/07
ER  -