Customer-oriented Sales Management Mode – Study of Marketized Operation based on Provincial Broadcast Groups

DOI

10.2991/iemb-15.2015.214How to use a DOI?

Keywords

Sales Management, Customer-oriented, Broadcast Groups.

Abstract

Broadcast network, telecommunications network and Internet underpin the development of the information industry. The integration of them three is an inevitable trend of the modern IT industry. In this context, provincial broadcast groups are confronted with unprecedented challenges and opportunities, among which customers are a key element. This paper explores the customer-oriented sales management mode based on the marketized operation of provincial broadcast groups with Henan CATV Group as the illustrative case.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang Ruoqian
PY  - 2015/09
DA  - 2015/09
TI  - Customer-oriented Sales Management Mode – Study of Marketized Operation based on Provincial Broadcast Groups
BT  - Proceedings of the 2015 Conference on Informatization in Education, Management and Business
PB  - Atlantis Press
SP  - 1048
EP  - 1052
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-15.2015.214
DO  - 10.2991/iemb-15.2015.214
ID  - Ruoqian2015/09
ER  -