Research on the Business English Translation Methodology under the Perspective of Dynamic Cultural Equivalence

DOI

10.2991/iemb-15.2015.101How to use a DOI?

Keywords

Business English Translation; Dynamic Cultural Equivalence; Novel Methodology.

Abstract

In this paper, we conduct research on the business English translation methodology under the perspective of dynamic culture equivalence. Due to business English is the language used in business activities, therefore, the main language is characterized by simple, straightforward, concise and to the point. Dynamic equivalence theory attaches great importance to the language information receiver's feelings, emphasizes the effect of peer which requires the translation to the target language reader's role should be. Our method combines the theory with the translation procedure so that the performance of the translation activities will be more effective.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu Liwen
PY  - 2015/09
DA  - 2015/09
TI  - Research on the Business English Translation Methodology under the Perspective of Dynamic Cultural Equivalence
BT  - Proceedings of the 2015 Conference on Informatization in Education, Management and Business
PB  - Atlantis Press
SP  - 519
EP  - 523
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-15.2015.101
DO  - 10.2991/iemb-15.2015.101
ID  - Liwen2015/09
ER  -