Research on the Packaging and Illustration Design Development Trend from the Psychology and Aesthetics Perspectives

DOI

10.2991/iemb-15.2015.44How to use a DOI?

Keywords

Packaging and Illustration Design; Psychology and Aesthetics; Literature Review.

Abstract

In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely diversified forms of style, to convey the brand's core idea, brand or product difference, and brand personality. Application of illustration in packaging design should use human language, which would make the commodity characteristics. Our methodology combines the principles of psychology and aesthetics to optimize the traditional approaches which will not only enhance the design pattern of the current model and help make innovative products.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Wu Yixin
PY  - 2015/09
DA  - 2015/09
TI  - Research on the Packaging and Illustration Design Development Trend from the Psychology and Aesthetics Perspectives
BT  - Proceedings of the 2015 Conference on Informatization in Education, Management and Business
PB  - Atlantis Press
SP  - 223
EP  - 227
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-15.2015.44
DO  - 10.2991/iemb-15.2015.44
ID  - Yixin2015/09
ER  -