Proceedings of the 3rd International Conference on Internet, Education and Information Technology (IEIT 2023)

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A Study on the Evaluation System of Entrepreneurship Ability of College Students’ Delivery Broadcasters from the Perspective of Digital Marketing

Authors
Qinting Pan1, Yuehua Bai1, Dongyu Han2, Jinyi Li2, Sheng Cao1, *
1Wuhan Donghu University, Wuhan, 430212, China
2Wuhan Era Space Technology Co., Ltd., Wuhan, 430070, China
*Corresponding author. Email: caosheng@wdu.edu.cn
Corresponding Author
Sheng Cao
Available Online 4 September 2023.
DOI
10.2991/978-94-6463-230-9_136How to use a DOI?
Keywords
College students; Entrepreneurial ability; Influencer; Evaluation system
Abstract

The comprehensive ability evaluation of streamer entrepreneurs is receiving increasing attention, and traditional evaluation methods are difficult to meet the needs of the big data era. Therefore, it is necessary to establish a comprehensive ability evaluation system for streamer entrepreneurs based on the big data perspective. This study uses literature research method to analyze the ability elements of influencer entrepreneurs, establishes a capability ladder model, and calculates the weight of each element through Analytic Hierarchy Process. Based on the ability indicators, a capability quantification method is developed, and a big data based evaluation system for influencer entrepreneurs is established. A sampling questionnaire survey is conducted, the analysis of the matching degree of the entrepreneurial ability evaluation system for students majoring in live streaming anchors has verified the feasibility and effectiveness of the system, providing a new approach and method for talent evaluation in the live streaming anchor industry, and assisting college students in their entrepreneurship in the field of live streaming anchors.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Internet, Education and Information Technology (IEIT 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
4 September 2023
ISBN
978-94-6463-230-9
ISSN
2667-128X
DOI
10.2991/978-94-6463-230-9_136How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qinting Pan
AU  - Yuehua Bai
AU  - Dongyu Han
AU  - Jinyi Li
AU  - Sheng Cao
PY  - 2023
DA  - 2023/09/04
TI  - A Study on the Evaluation System of Entrepreneurship Ability of College Students’ Delivery Broadcasters from the Perspective of Digital Marketing
BT  - Proceedings of the 3rd International Conference on Internet, Education and Information Technology (IEIT 2023)
PB  - Atlantis Press
SP  - 1140
EP  - 1147
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-230-9_136
DO  - 10.2991/978-94-6463-230-9_136
ID  - Pan2023
ER  -