Convergence of Consumers’ Views in Decentralized E-Commerce Based on HK Model

DOI

10.2991/978-94-6463-230-9_51How to use a DOI?

Keywords

Trust; Evolutionary game; Prestige; Convergence of views

Abstract

In order to study the evolution process and influencing factors of consumers’ views in decentralized e-commerce, Based on the traditional view of evolving HK model, this paper puts forward some improvements: Starting from the individual heterogeneity of consumers, This paper studies the game process and viewpoint updating rules among interactive individuals with different prestige, Through empirical analysis, it is found that: Consumers can achieve consumption convergence in different ranges after continuous evolution, and the maintenance of reputation and trust established daily is helpful to achieve a higher degree of viewpoint convergence, which has certain guiding significance for merchants in choosing talent cooperation, customer mining, enhancing consumer stickiness and improving corporate image and competitiveness.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lixia Wu
AU  - Xiaodong Qian
PY  - 2023
DA  - 2023/09/04
TI  - Convergence of Consumers’ Views in Decentralized E-Commerce Based on HK Model
BT  - Proceedings of the 3rd International Conference on Internet, Education and Information Technology (IEIT 2023)
PB  - Atlantis Press
SP  - 437
EP  - 441
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-230-9_51
DO  - 10.2991/978-94-6463-230-9_51
ID  - Wu2023
ER  -