Proceedings of the 3rd International Conference on Internet, Education and Information Technology (IEIT 2023)

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Comprehensive Ability Evaluation System Design for Digital Media Entrepreneurs in the Perspective of Big Data

Authors
Dongyu Han1, Ying Liu1, Huiqin Shi1, Jinyi Li2, Sheng Cao1, *
1School of Management, Wuhan Donghu University, Wuhan, 430212, China
2Wuhan Era Space Technology Co., Ltd., Wuhan, 430070, China
*Corresponding author. Email: caosheng@wdu.edu.cn
Corresponding Author
Sheng Cao
Available Online 4 September 2023.
DOI
10.2991/978-94-6463-230-9_123How to use a DOI?
Keywords
evaluation system; system design; digital media; entrepreneur; comprehensive competency
Abstract

With the continuous development and innovation of the digital media industry, the comprehensive ability evaluation of digital media entrepreneurs is getting more and more attention. The traditional manual evaluation method can hardly meet the needs of the big data era, so it is necessary to establish a set of comprehensive ability evaluation system for digital media entrepreneurs based on the big data perspective. This paper builds on the background of new media entrepreneurs’ competency and integrates digital media entrepreneurial competency by providing entrepreneurs’ personal information, work experience, professional skills and professional achievements as leading questions in the input layer, and using AHP hierarchical analysis in the analysis layer for competency data statistics and mining, and finally generating individual entrepreneurial competency reports [10]. The competency report produced according to the system is based on the corresponding competency enhancement methods to help digital media entrepreneurs.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Internet, Education and Information Technology (IEIT 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
4 September 2023
ISBN
978-94-6463-230-9
ISSN
2667-128X
DOI
10.2991/978-94-6463-230-9_123How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dongyu Han
AU  - Ying Liu
AU  - Huiqin Shi
AU  - Jinyi Li
AU  - Sheng Cao
PY  - 2023
DA  - 2023/09/04
TI  - Comprehensive Ability Evaluation System Design for Digital Media Entrepreneurs in the Perspective of Big Data
BT  - Proceedings of the 3rd International Conference on Internet, Education and Information Technology (IEIT 2023)
PB  - Atlantis Press
SP  - 1022
EP  - 1027
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-230-9_123
DO  - 10.2991/978-94-6463-230-9_123
ID  - Han2023
ER  -