Network Subculture Communication in the Digital Age with the Replication of Meme as the Core: A Case Study of " the Popularity of Wang Ju "

DOI

10.2991/ieesasm-18.2019.30How to use a DOI?

Keywords

Network subculture, Meme, Cultural communication

Abstract

Taking the popular phenomenon "the Popularity of Wang Ju" in May 2018 as an example, this paper uses case analysis and network ethnography to analyze how meme promotes the spread of network sub-culture and how meme successfully replicates itself in the digital age. In the phenomena of Wang Ju's popularity, the Successful Duplication of Meme includes four stages: assimilation, memory, expression and transmission. In these four stages, meme has six main functions: expression of feelings, communication of emotions, resonance of feelings, connection of emotions, unity of action and creation of meaning. In the dissemination of "Ju Culture", there are still some problems, such as vulgar language, the lack of strong meme and fast fever decline.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingyuan Bai
AU  - Yunjuan Cai
PY  - 2019/01
DA  - 2019/01
TI  - Network Subculture Communication in the Digital Age with the Replication of Meme as the Core: A Case Study of " the Popularity of Wang Ju "
BT  - Proceedings of the 2018 6th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2018)
PB  - Atlantis Press
SP  - 159
EP  - 164
SN  - 2352-5398
UR  - https://doi.org/10.2991/ieesasm-18.2019.30
DO  - 10.2991/ieesasm-18.2019.30
ID  - Bai2019/01
ER  -