Proceedings of the 2017 5th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2017)

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Analysis of Hanting Hotel Service Marketing Strategy

Authors
Min Qian, Taixiang Ding
Corresponding Author
Min Qian
Available Online January 2018.
DOI
10.2991/ieesasm-17.2018.95How to use a DOI?
Keywords
Hanting Hotel; service marketing; service marketing 7p theory
Abstract

This study explores the service marketing of Hanting Hotel on the background of current tourism economy development. First of all, we analyze the market environment from the perspective of macro economy and industry competition. Secondly, we make use of the service marketing 7p theory to put forward feasible suggestions for the future improvement of Hanting Hotel.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 5th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2018
ISBN
978-94-6252-452-1
ISSN
2352-5398
DOI
10.2991/ieesasm-17.2018.95How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Min Qian
AU  - Taixiang Ding
PY  - 2018/01
DA  - 2018/01
TI  - Analysis of Hanting Hotel Service Marketing Strategy
BT  - Proceedings of the 2017 5th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2017)
PB  - Atlantis Press
SP  - 450
EP  - 453
SN  - 2352-5398
UR  - https://doi.org/10.2991/ieesasm-17.2018.95
DO  - 10.2991/ieesasm-17.2018.95
ID  - Qian2018/01
ER  -