The Consumer Behavior Analysis under Large Data Environment

DOI

10.2991/ieesasm-17.2018.69How to use a DOI?

Keywords

big data, consumer behavior, business model, consumption patterns change

Abstract

Big data has a large amount of information, various type, value the characteristics of low density, high speed and aging. With the development of the Internet, big data more and more showed an important role in the commercial competition, many companies use large data storage, calculation, analysis and multi-level business innovation. Under this background, the consumer contact with the changes in the way of goods, shopping show diversification, consumption concept and consciousness has been changed. Business consumer data is collection and the behavior analysis of the increasing to more data sources. Through the analysis of the characteristics of the large data, systematically explores the background in the era of big data the changes of consumer behavior, the business innovation are put forward based on this kind of behavior evolution trend.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhe Luo
PY  - 2018/01
DA  - 2018/01
TI  - The Consumer Behavior Analysis under Large Data Environment
BT  - Proceedings of the 2017 5th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2017)
PB  - Atlantis Press
SP  - 334
EP  - 339
SN  - 2352-5398
UR  - https://doi.org/10.2991/ieesasm-17.2018.69
DO  - 10.2991/ieesasm-17.2018.69
ID  - Luo2018/01
ER  -