Study on Apple Marketing Model Based on Modern Aksu Region in Xinjiang

DOI

10.2991/ieesasm-17.2018.19How to use a DOI?

Keywords

Aksu; Apple marketing; Countermeasure

Abstract

Aksu is located in the southern Xinjiang region of Xinjiang Uygur Autonomous Region. Aksu is a temperate continental arid climate in temperate continental region. It is suitable for the production of apples for more than 2,600 hours, light, temperature and water. However, with the increase of Apple's production, Apple sales at any time are becoming more and more serious, becoming a major impediment to the further development of the Aksu apple industry. Therefore, by analyzing the present situation of Apple's marketing in Aksu, the author puts forward two marketing models suitable for Aksu's development and the countermeasures to reconstruct the two models, and hopes to build up the modern apple marketing model of Aksu region.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuemei Peng
PY  - 2018/01
DA  - 2018/01
TI  - Study on Apple Marketing Model Based on Modern Aksu Region in Xinjiang
BT  - Proceedings of the 2017 5th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2017)
PB  - Atlantis Press
SP  - 94
EP  - 97
SN  - 2352-5398
UR  - https://doi.org/10.2991/ieesasm-17.2018.19
DO  - 10.2991/ieesasm-17.2018.19
ID  - Peng2018/01
ER  -