Factors Influencing Initial Trust in Cellphone Recycling Website: The Moderating Role of Consumers' Environmental Awareness

DOI

10.2991/ieesasm-16.2016.293How to use a DOI?

Keywords

Cellphone recycling website, Initial trust, Influencing factors, Moderating effect, Structural equation modeling

Abstract

Cellphone recycling website with advantages such as convenience, efficiency, professionalism and environmental protection, and many other advantages, has become into a new channel for recycling of waste cellphones. And the key for its popularity and successful operation is to obtain the initial trust of consumers. For the influencing factors of initial trust of websites, scholars have researched a lot from the aspects of site factors, consumer and environmental factors. On the basis of previous studies, this paper combines with the characteristics of cellphone recycling sites, considers the effects the environmental responsibility performance of recycling sites and consumer awareness of environmental protection have on initial trust.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mingying Dong
AU  - Chunfa Li
AU  - Xiaohao Zhou
PY  - 2016/09
DA  - 2016/09
TI  - Factors Influencing Initial Trust in Cellphone Recycling Website: The Moderating Role of Consumers' Environmental Awareness
BT  - Proceedings of the 2016 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2016)
PB  - Atlantis Press
SP  - 1337
EP  - 1340
SN  - 2352-5428
UR  - https://doi.org/10.2991/ieesasm-16.2016.293
DO  - 10.2991/ieesasm-16.2016.293
ID  - Dong2016/09
ER  -