Study on the Conflict and Integration of Sales Channels

DOI

10.2991/ieesasm-16.2016.233How to use a DOI?

Keywords

Market Economy, Sales Channel and Conflict, Integration

Abstract

Changes in the economy, technology, competition, culture, external environment to the traditional marketing channel model had a huge impact, but also to promote the development and marketing channel model innovation. In the global economy, fierce competition in the consumer maturity to a certain extent today, the traditional marketing channel model in terms of efficiency, cost and controllability disadvantages have become increasingly prominent, one had been overlooked elements of a marketing mix marketing people began to channel attention, and winning the market become a strategic competitive advantage. In the new economic era, the traditional product-centric marketing channels is the customer-centric marketing network excessive, and the development of science and technology, particularly the Internet, electronic communications technology development has provided the conditions for this change. Channel innovation and integration will become a major issue in the 21st century market development stage Chinese enterprises are facing.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Di Kang
PY  - 2016/09
DA  - 2016/09
TI  - Study on the Conflict and Integration of Sales Channels
BT  - Proceedings of the 2016 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2016)
PB  - Atlantis Press
SP  - 1070
EP  - 1073
SN  - 2352-5428
UR  - https://doi.org/10.2991/ieesasm-16.2016.233
DO  - 10.2991/ieesasm-16.2016.233
ID  - Kang2016/09
ER  -