A Study on Strategy of Introducing Business English into Public English Teaching in Higher Vocational Colleges

DOI

10.2991/ieesasm-16.2016.106How to use a DOI?

Keywords

Higher vocational colleges, Public English, Teaching, Business English, Strategy.

Abstract

The aims of reform of English teaching of higher vocational colleges in China show that business English training has become the primary task. As far as students of higher vocational colleges are concerned, the aim of English learning has changed to be related to school work, occupation and employment. Hence, higher vocational colleges should take the explicit demands of students into consideration when offering public English course, and it is necessary to introduce business English. In view of this, higher vocational colleges, as employment-oriented colleges, should consider how to effectively introduce business English into public English teaching to train students to adapt to the needs of job market. This paper aims to, starting from the necessity of introducing business English into public English teaching in higher vocational colleges, analyze the current situation of public English teaching of higher educational colleges, and discuss strategies of introducing business English into public English teaching in higher vocational colleges.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiang Yang
PY  - 2016/09
DA  - 2016/09
TI  - A Study on Strategy of Introducing Business English into Public English Teaching in Higher Vocational Colleges
BT  - Proceedings of the 2016 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2016)
PB  - Atlantis Press
SP  - 506
EP  - 510
SN  - 2352-5428
UR  - https://doi.org/10.2991/ieesasm-16.2016.106
DO  - 10.2991/ieesasm-16.2016.106
ID  - Yang2016/09
ER  -