Price Decision Models of a Manufacturer-retailer Supply Chain Based on Game Theory

DOI

10.2991/iea-15.2015.64How to use a DOI?

Keywords

manufacturer-retailer supply chain; pricing; game behaviour

Abstract

This paper focuses on the pricing decision problem of a two-echelon supply chain consisting of one manufacturer and two retailers in which the manufacturer acts as a leader. The price decision models are developed by considering the sensitivity of the retail quantity to the wholesale price of the manufacturer and the sale prices of the retailers. The optimal decisions are discussed and analyzed under retailers' different game behavior: Cournot, Collusion and Stackelberg. The research indicates that the duopolistic retailers could charge the highest price to customers and gain the greatest profit in the Collusion solution and it is reverse in the Cournot solution, but the leader's profit may be fewer than the follower in the Stackelberg situation

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhao Na
AU  - Chen Like
PY  - 2015/09
DA  - 2015/09
TI  - Price Decision Models of a Manufacturer-retailer Supply Chain Based on Game Theory
BT  - Proceedings of the AASRI International Conference on Industrial Electronics and Applications (2015)
PB  - Atlantis Press
SP  - 264
EP  - 267
SN  - 2352-5401
UR  - https://doi.org/10.2991/iea-15.2015.64
DO  - 10.2991/iea-15.2015.64
ID  - Na2015/09
ER  -