How Digital Capabilities Can Influence the Co-Creation of the Yacht-Tourism Experience: A Case Study of Indonesia’s Marine Tourism Destinations

DOI

10.2991/assehr.k.200331.172How to use a DOI?

Keywords

digital capabilities, co-creation of experience, yacht tourism, marine tourism destinations

Abstract

This paper intends to examine the effects of digital capabilities on the co-creation of the experience of Indonesia’s marine tourism destinations from the perspective of international visitors sailing into Indonesia on yachts. Data were collected from questionnaires administered to tourists as they were berthing. A total of 109 questionnaires were collected from 67 yachts. The results of the analysis show that digital capabilities to value co-creation exert significant effects. The ability of destinations to utilize varied end users applications pertaining to marine tourism destinations was found to be the most important factor influencing the co-creation of the tourist experience of marine destinations in Indonesia.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Diaz Pranita
PY  - 2020
DA  - 2020/04/03
TI  - How Digital Capabilities Can Influence the Co-Creation of the Yacht-Tourism Experience: A Case Study of Indonesia’s Marine Tourism Destinations
BT  - Proceedings of the 3rd International Conference on Vocational Higher Education (ICVHE 2018)
PB  - Atlantis Press
SP  - 395
EP  - 403
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200331.172
DO  - 10.2991/assehr.k.200331.172
ID  - Pranita2020
ER  -