Analysis of Website Utilization for Online Motor Vehicle Insurance Purchases
- DOI
- 10.2991/assehr.k.200331.117How to use a DOI?
- Keywords
- motor vehicle insurance, official website
- Abstract
Motor vehicle insurance is the best known general insurance business line. Usually, insurance companies receive customers through insurance agents, but there are times when customers are less comfortable when dealing with insurance agents. Hence, insurance companies can take advantage of their official websites as platforms for selling insurance products. Of the 74 current general insurance companies registered in Indonesia, only 61 companies can be accessed from its website. Furthermore, of the 53 companies that sell motor vehicle insurance products, only nine general insurance companies provide online applications. This indicates sub-optimal utilization of the companies’ websites. It was also found that the nine websites that have online applications have a low customer uptake, with the number of unique visitors per day ranging from 5 to 1,250.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fia Fridayanti Adam AU - Yulial Hikmah PY - 2020 DA - 2020/04/03 TI - Analysis of Website Utilization for Online Motor Vehicle Insurance Purchases BT - Proceedings of the 3rd International Conference on Vocational Higher Education (ICVHE 2018) PB - Atlantis Press SP - 33 EP - 38 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200331.117 DO - 10.2991/assehr.k.200331.117 ID - Adam2020 ER -