Utilization of Digital Technology in Managing the Jakarta Walking Tour
- DOI
- 10.2991/978-2-38476-132-6_25How to use a DOI?
- Keywords
- Walking Tour; Digital Technology; Social Media; Guide
- Abstract
Technological disruption has made major changes in the development of the tourism industry. Utilization of technology for the management of the travel business, especially tour management, has now become a necessity in order to be able to compete with competitors. The purpose of this paper is to explain the use of digital technology in managing the Jakarta walking tour conducted by the Jakarta Good Guide (JGG) community. This research was conducted using qualitative methods with case studies on the Jakarta Good Guide (JGG). The results showed that JGG utilized digital technology as a means of communication for promotion, marketing, tour management and getting feedback from tourists. JGG also uses various digital and social media platforms to develop Jakarta walking tour activities. The use of digital technology has had a huge impact on the development of Jakarta walking tour activities since JGG was founded in 2014 until now.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Budiman Mahmud Musthofa AU - Uggasena Ariya Saputra PY - 2023 DA - 2023/10/31 TI - Utilization of Digital Technology in Managing the Jakarta Walking Tour BT - Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023) PB - Atlantis Press SP - 269 EP - 275 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-132-6_25 DO - 10.2991/978-2-38476-132-6_25 ID - Musthofa2023 ER -