Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)

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The Influence of Time Scarcity on Buying Intention Level

Authors
Nadia Aldini Putri1, *, M.Fiqdawan Recomartaga1, Margareta Manalu1, Sebastian Imanuel Gt Hutabarat1, Sayyidah Aisyah Humairah1
1Universitas Indonesia, Jl Margonda Raya, Depok, Indonesia
*Corresponding author. Email: nadia.aldini@ui.ac.id
Corresponding Author
Nadia Aldini Putri
Available Online 31 October 2023.
DOI
10.2991/978-2-38476-132-6_33How to use a DOI?
Keywords
Buying Intention; Time Scarcity; Online Shopping
Abstract

Widespread use of features time scarcity on online shopping platforms appeared to have an impact on sales. One way that can be used is to apply time limits on several products that are experiencing price discounts. However, there is very little previous research that addresses influence time scarcity on someone's purchase intention. Therefore, this research wants to know the effect time-scarcity on purchase intention. Participants in the study were University of Indonesia students aged 18-21 years, totaling 50 people and each of them was divided into two groups with the same number. The sampling technique used is convenience random sampling And snowball sampling.The research design used is between-subject design. Then, the measurement of intention or the formulation of the problem to buy uses one question item, namely "How likely are you to buy the product?”, with an interval scale of 1-10, where 1 means very unlikely and 10 meant very likely. The statistical analysis technique used is the Independent Sample T-Test. The results of this study indicate that there is influence time scarcity significant effect on purchase intention. Thus, application time scarcity can be used as a means to increase purchase intention.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 October 2023
ISBN
978-2-38476-132-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-132-6_33How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nadia Aldini Putri
AU  - M.Fiqdawan Recomartaga
AU  - Margareta Manalu
AU  - Sebastian Imanuel Gt Hutabarat
AU  - Sayyidah Aisyah Humairah
PY  - 2023
DA  - 2023/10/31
TI  - The Influence of Time Scarcity on Buying Intention Level
BT  - Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
PB  - Atlantis Press
SP  - 372
EP  - 380
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-132-6_33
DO  - 10.2991/978-2-38476-132-6_33
ID  - Putri2023
ER  -