Effectiveness of Entrepreneurship Communication Skills in Business Group: Ethno-Andragogy Approach to Technical Vocational Education and Training (Ethnographic study: Processed snacks in Sumbawa)

DOI

10.2991/ictvet-18.2019.40How to use a DOI?

Keywords

effectiveness; entrepreneurship communication skills; joint business groups; ethno-andragogy; TVET

Abstract

The entrepreneurship communication skills in the business group are still a problem that must be solved in order to form communication effectively. The ineffectiveness of communication can be seen from the open group vision and mission, the reciprocal relationship between one member and another member, including the communication skills used by the group leader itself and influenced by adult education based on culture (ethno-andragogy). To find out the entrepreneurship communication skills in the business group from an ethno-andragogical point of view in Desa Penyaring, Kecamatan Moyo Utara, the researchers used a critical ethnographic research methodology that emphasized the in-depth interviews, observation, documentation and using audiovisual. The results of the study concluded that (1) the effectiveness of entrepreneurship communication skills built in the business group, namely the language used and the communication style; (2) the criteria for entrepreneurship communication skills in the business group, namely careful acceptance by members of the content of the message delivered; (3) the elements of entrepreneurship communication skills in the business group, namely interpersonal and intrapersonal through trust, openness, and elements of deliberation; and (4) the factors that influence entrepreneurship skills in the business group, namely personal and situational factors.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Andi Haris
AU  - Mokhamad Syaom Barliana
AU  - Didin Saripudin
AU  - Ade Gaffar Abdullah
PY  - 2019/02
DA  - 2019/02
TI  - Effectiveness of Entrepreneurship Communication Skills in Business Group: Ethno-Andragogy Approach to Technical Vocational Education and Training (Ethnographic study: Processed snacks in Sumbawa)
BT  - Proceedings of the 5th UPI International Conference on Technical and Vocational Education and Training (ICTVET 2018)
PB  - Atlantis Press
SP  - 179
EP  - 182
SN  - 2352-5398
UR  - https://doi.org/10.2991/ictvet-18.2019.40
DO  - 10.2991/ictvet-18.2019.40
ID  - Haris2019/02
ER  -