Purchase Intention Towards Online Grocery Shopping After Covid-19 Pandemic: A Conceptual Framework

DOI

10.2991/978-94-6463-080-0_2How to use a DOI?

Keywords

Covid-19; Purchase Intention; Online Grocery Shopping

Abstract

With the emergence of the Covid-19 pandemic, people have been forced to adapt to a “new normal” lifestyle. Working from home, virtual learning, lockdowns, quarantines, and required face mask wearing in public are all part of the new normal. In March 2020, many countries in the world went into lockdown to prevent the spread of the virus, which led to the temporary closure of many businesses. On the contrary, online shopping is growing rapidly as most people choose to reduce shopping in brick-and-mortar stores due to movement restrictions and safety concerns. Therefore, this study aims to propose a conceptual framework to examine the purchase intention towards online grocery shopping after Covid-19 pandemic. Based on the Theory of Reasoned Action (TRA) and Technology Acceptance Model (TAM), six hypotheses are formed.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kwong Weng Tan
AU  - Booi Chen Tan
AU  - Nasreen Khan
PY  - 2022
DA  - 2022/12/26
TI  - Purchase Intention Towards Online Grocery Shopping After Covid-19 Pandemic: A Conceptual Framework
BT  - Proceedings of the International Conference on Technology and Innovation Management (ICTIM 2022)
PB  - Atlantis Press
SP  - 3
EP  - 17
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-080-0_2
DO  - 10.2991/978-94-6463-080-0_2
ID  - Tan2022
ER  -